The .fan top-level domain lays the foundation for an even closer fan community on the Internet. In combination with the freely selectable domain name, self-explanatory and therefore extremely appealing web addresses are created that are automatically ranked higher in search engines.
Whether it's raving about a pop idol, pledging unwavering loyalty to a soccer club or paying homage to a motorcycle brand, identification with role models is a captivating phenomenon that transcends age barriers and social boundaries. Most followers are not fanatical, but all share an enthusiasm for a particularly intense interest. Fan culture unites people who might otherwise never meet. It shapes social trends and fashions and has long been a hugely important economic factor. The impressive success of social networks and the associated fan pages impressively demonstrates this development.
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