The new .boutique domain extension is specifically targeted at the entire clothing retail sector and is internationally understandable. In an increasingly difficult market environment, fashion boutiques can find a unique and appealing domain under .boutique. Service providers can also benefit from the new extension and use universally readable web addresses that have borrowed the term from the fashion industry and now use it in other areas (e.g. "pommes.boutique" or „cheese.boutique").
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